By Ayo OnikoyiPR expert and CEO of Buzz Africa, Miracle Vincent, has said that in today’s entertainment industry, talent alone is no longer enough to guarantee visibility or sustained relevance, stressing that perception management has become the real currency of success.
Speaking in an interview with Potpourri, Vincent explained that many highly talented creatives remain unnoticed while less skilled counterparts continue to enjoy constant demand, attributing the imbalance not to talent but to what he described as “perception control.”
“There’s a strange reality in entertainment nobody likes to admit. Some of the most talented creatives are invisible while less talented ones are constantly in demand. It’s not talent that is missing, it’s perception control,” he said.
He noted that creatives who achieve long-term relevance are often strategically positioned through a combination of public relations and consistent social media presence.
According to him, PR helps shape initial perception by placing creatives in credible spaces such as interviews, features, and media mentions that establish authority before audiences even experience their work.
“PR makes people believe you matter before they even experience your work. It signals that this person is not random,” he explained.
Vincent added that social media plays a complementary role by reinforcing identity through repetition and consistency, rather than random content posting.
“Social media keeps you alive in their mind. One builds credibility, the other builds familiarity. Together, they build memory,” he said.
He further warned that many creatives fail because they focus on attention without structured positioning, noting that virality without strategy often leads to short-lived relevance.
“Attention without positioning is forgettable noise. This is why some creatives go viral and disappear while others become brands people cannot ignore,” he said.
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